The Difference Between Haval Red Label and Blue Label
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Haval Red Label and Blue Label differ in exterior design and configuration. The differences between Haval Red Label and Blue Label are as follows: Different Exterior Design: The Blue Label leans towards a sporty design, featuring a more youthful and dynamic hexagonal front grille; the Red Label is simple and elegant, with a large trapezoidal front grille. Different Configurations: The Blue Label models require optional lane-keeping and automatic parking functions, but come with active braking; the Red Label models come standard with lane-keeping and automatic parking functions but lack active braking. Haval is a sub-brand of Great Wall Motors, operating in parallel with the Great Wall brand, focusing on SUV models. It uses independent logos, product development, production, and service systems, primarily engaged in SUV production and sales.
The red and blue badges of Haval were initially a strategy to differentiate its product lines. Simply put, the red badge represented a more family-oriented and stable style, while the blue badge focused on youthful sportiness. Red badge models, like the H6 Red Label version, featured a large front grille with chrome accents for a majestic look. In contrast, the blue badge models appeared sleeker with a smaller, blackened grille and often sported dual-tone alloy wheels. Inside, red badge models favored wood-grain trim, while blue badge versions opted for red-stitched sport seats. The red badge primarily targeted family users in third- and fourth-tier cities, offering spacious interiors and higher ground clearance, whereas the blue badge aimed at young buyers in first- and second-tier cities, with lower body heights for better cornering stability. However, Haval has since shifted its strategy, adopting the H/F series naming for new models post-2019, gradually phasing out the red and blue badges, though they can still be found in the used car market.
