Reasons for the Rapid Discontinuation of the Geely Xingyue L
2 Answers
Reasons for the rapid discontinuation of the Geely Xingyue L are as follows: 1. Insufficient brand influence: Although Geely has become a top-tier domestic automotive brand, there is still a significant gap compared to joint-venture brands. The final price of the Geely Xingyue 2.0T model is already comparable to that of competing models in the same segment, such as the Honda CR-V, Toyota RAV4, and Nissan X-Trail. Despite these vehicles having fewer features than the Xingyue, many consumers still prioritize joint-venture brands due to their brand appeal. 2. Limited rear-seat space: The Geely Xingyue features an exaggerated fastback design, which greatly enhances its visual appeal—viewed from the side or rear, it can even evoke the illusion of a BMW X6. However, the trade-off for this stylish design is reduced interior space. The headroom in the rear seats of the Geely Xingyue is relatively cramped, leading to a sense of confinement when fully loaded, resulting in poor comfort performance.
I think the reason why the Geely Xingyue L was discontinued so quickly is mainly due to poor sales. I have quite a few friends working in car dealerships, and they mentioned that although this SUV has high-end configurations, its price positioning is a bit awkward—slightly more expensive than other domestic cars in the same class, which didn’t resonate well with consumers, leading to persistently low monthly sales. When the manufacturer saw the data falling short, they optimized the product line and launched new models like the Xingyue X to capture market share—this is quite common. Think about it, if a car doesn’t sell, it has to be discontinued to free up resources. For existing owners, it might be a bit frustrating, but they can still get maintenance and repairs at 4S shops. Next time you buy a car, I’d suggest paying more attention to discounts and reputation. In short, from a business perspective, this is just how it is. I often read reports, and things like this are far too common.