Reasons for the Discontinuation of the Baojun 310w
2 Answers
Below are the specific reasons for the discontinuation of the Baojun 310w: 1. Reason One: Insufficient airbag installation. The top variant only has two airbags and side airbags, while the budget version doesn't even have a single airbag, making the safety configuration inadequate. 2. Reason Two: No automatic transmission across the entire lineup. For long-distance driving in a station wagon, an automatic transmission would be more convenient and could effectively reduce driver fatigue. 3. Reason Three: Relatively poor quality reliability. Compared to similar models from joint-venture brands, although the price is cheaper, there is still a gap in terms of quality reliability.
As a veteran driver who often takes this car on long trips, I found that the fundamental reason for the discontinuation of the Baojun 310W is simply weak market demand. Although this car offers spacious interiors and fuel efficiency, young people nowadays prefer SUVs and new energy vehicles. Last year, when I visited a 4S store, the salesperson mentioned that monthly sales had dropped to triple digits, not even covering the production line costs. On top of that, upgrading to meet the China VI emission standards required recalibrating the engine, and the manufacturer did the math and decided it wasn’t worth it. So, they simply repurposed the production line for the newly launched Wuling Xingchen hybrid. In the end, it boils down to station wagons not fitting well in the domestic market—people feel SUVs give them more prestige. Honestly, this car’s trunk can fit three large suitcases, making it super practical, but times have changed.
