Reasons for the Discontinuation of Borgward Vehicles?
1 Answers
The key reason for the discontinuation of Borgward vehicles lies in their excessively high fuel consumption, which fails to meet the requirements of the Ministry of Industry and Information Technology's "Passenger Car Fuel Consumption Limits". Although the discontinuation of Borgward was a misunderstanding, the shortcomings in Borgward's powertrain technology cannot be ignored. For example, the 2.0T engine in the Borgward BX7 reused the 2.0T engine from Foton Sauvana, indicating Borgward's lack of technical accumulation in this core component. Moreover, this engine was noted to be highly similar in structure to Volkswagen's EA888 engine. Borgward's 1.4T engine was also accused of being a reverse-engineered version of the EA211, with identical parameters. Borgward faces internal and external challenges such as a lack of core technology and declining sales, making its survival increasingly difficult.