
XPeng Motors is an OEM-produced vehicle, manufactured by the Zhengzhou Haima Automobile factory. The main models are introduced as follows: XPeng G3: The XPeng G3 incorporates many avant-garde intelligent concepts. It features a stylish exterior and a very high level of configuration. The XPeng G3 is equipped with a 145 kW front-mounted motor, capable of providing 300 Nm of torque, and a maximum NEDC range of 520 kilometers, fully meeting the needs of urban driving. XPeng P7: The XPeng P7 has a closed front grille design, which is characteristic of current new energy vehicles, maintaining a unique design style. The dashboard remains as simple as the exterior, creating an artistic cockpit atmosphere. The battery pack supports a range of over 700 kilometers.

I have been studying the production models of new energy vehicles. In its early stages, XPeng indeed adopted contract manufacturing. For example, the first-generation XPeng G3 was produced by Haima Automobile, which helped them quickly enter the market during the startup phase, saving both capital and time. However, as the company developed, XPeng established its own Zhaoqing factory and began independently producing models like the P7. Now, newer models such as the G9 are mostly self-produced. Contract manufacturing can alleviate financial pressure for startups, but building their own factories allows better control over quality and innovation—a common strategy in the electric vehicle industry. I’ve observed this trend in companies like Tesla and NIO as well. In summary, XPeng has followed a hybrid approach of partial contract manufacturing and partial self-production, gradually moving toward full independence in production.

As someone who frequently analyzes the automotive industry, I believe XPeng Motors' production model is a hybrid approach. Initially, to quickly establish their presence, they partnered with traditional manufacturers like Haima to produce the G3 model. However, after building their own factory in Zhaoqing, Guangdong, they shifted towards self-production dominance. This OEM strategy reduced early-stage risks and accelerated product launch, which was beneficial for the brand to capture market share. In the long run, self-production enhances R&D efficiency and supply chain management. Overall, XPeng's transition from partial OEM to strong self-production is similar to the path taken by peers like Li Auto.

When I was researching XPeng before buying a car, I learned that they did use contract manufacturing, like the older G3 model was produced by another factory, but all new models are now made in-house. This transition is great because self-production allows for more customization and more reliable quality. From car owner forums, I've seen many discussions about this, and I think XPeng's approach is quite smart—quick to start up while ensuring long-term competitiveness.


