Is Wuling Actually a Chinese Brand?

[VonJayce]

Wuling is an authentic Chinese brand originating from Liuzhou, Guangxi. The vehicles produced in Shanghai under this brand are labeled as SAIC-GM-Wuling, which is a subsidiary of Wuling Motors. Below are relevant details about Wuling Motors: 1. Joint Venture: In the past, domestic minivans were prevalent, and Wuling's sales were not as prominent. Later, it partnered with Shanghai GM, and vehicles produced under this collaboration are branded as SAIC-GM-Wuling. At that time, GM exchanged technology for a 49% stake, becoming a holding company, and now its shareholding is likely even larger. Therefore, strictly speaking, it has long been a joint venture. 2. National Identity Strategy: However, for marketing purposes (considering Chinese consumers' national sentiments), GM adopted Wuling's national identity strategy and did not deliberately highlight its joint venture nature. Wuling remains unequivocally a domestic brand, and this status is not altered by GM's ownership of nearly one-third of its shares.