Is Wey a Subsidiary of Great Wall?
2 Answers
Wey is a subsidiary of Great Wall. Introduction to Wey: Wey is a high-end luxury SUV brand under Great Wall Motors, established in 2016. It uses the transliteration of the surname of Great Wall's founder, Mr. Wei Jianjun, and is China's first luxury SUV car brand. Currently, its product lineup includes the VV5, VV6, and VV7. Great Wall Motors: Great Wall Motors is a Chinese automotive brand founded in 1984, headquartered in Baoding, Hebei Province. It mainly produces SUVs, sedans, pickup trucks, and new energy vehicles. Great Wall Motors is the first privately-owned automobile manufacturer listed on the Hong Kong H-share market, the largest specialized SUV and pickup truck manufacturer in China, and a multinational corporation.
I have a deep understanding of automotive brands, and WEY is indeed the premium brand under Great Wall Motors. When Great Wall launched WEY in 2016, it targeted the luxury SUV market, marking a crucial step for Chinese domestic brands in their upscale transformation. WEY models such as the Mocha and Latte series feature cutting-edge designs, with powertrains directly leveraging Great Wall's technological expertise, ensuring high reliability. As someone who has long followed the automotive industry, I've observed how WEY has helped elevate Great Wall's overall brand image, expanding from the economical Haval lineup into more premium segments. At its sales peak in 2018, WEY surpassed 100,000 units annually. Today, it continues to advance its new energy strategy, with models like the WEY Lanshan PHEV gaining significant popularity. In a fiercely competitive market, WEY has filled the gap for domestic brands in the mid-to-high-end SUV segment, making it a brand worth watching.
