Is WEY a Domestic Brand?

1 Answers
DiConnor
07/30/25 7:40am
WEY is a domestic brand. Below is a detailed introduction to the WEY brand: 1. WEY is a domestic luxury SUV brand established in 2016. It was developed by the renowned Chinese automaker Great Wall Motors, which invested four years and a research and development team of over 1,600 people to create this Chinese luxury SUV brand. Its product lineup includes models such as the VV5, VV6, VV7, and VV7 PHEV. 2. The Chinese name for the WEY brand is Wei Pai, named after the surname of its founder, Mr. Wei Jianjun. With the confidence and dream of pioneering Chinese luxury SUVs, WEY aims to be a trailblazer and innovator of its era. The WEY brand was born in November 2016 and reached the pinnacle of domestic SUVs from its inception, not only marking the beginning of domestic luxury SUVs but also becoming a leader in the segment. The brand's logo is inspired by the iconic flagpole at the "Baoding Zhili Governor's Office" in Baoding, China, the birthplace of Great Wall Motors. It bears the brand's commitment and pursuit: to become a global leader in luxury SUVs and elevate Chinese brands. 3. WEY is dedicated to creating luxury SUVs, continuously innovating and reforming its automotive technologies, most notably in new energy and intelligent safety technologies. Based on new energy technology, WEY has developed industry-leading technical routes such as pure electric, hybrid, and hydrogen fuel, accelerating its comprehensive decarbonization plan and electrification strategy. By pioneering in the clean energy sector, WEY has established brand advantages and quickly seized the high ground in new energy technology. Intelligent safety technology reflects WEY's extreme pursuit of safety. The WEY Safety System innovates in four aspects: life, property, information, and environment, providing consumers with highly considerate services. 4. Since its inception, the WEY brand has been committed to becoming a world-class luxury SUV brand and a pioneer and leader in the industry. For an industry to develop healthily, technological innovation is essential, and complacency must be avoided—WEY has excelled in this regard. Its R&D teams are spread across the globe, forming a "seven countries, ten locations" R&D layout, fostering collaborative development in products, technologies, and talent. Originating from China, WEY represents China on the global stage.
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