Is the Range Rover Owned by Chery?

[SanMackenzie]

Land Rover Range Rover is not part of the Chery Automobile Group; however, the domestic version of the Range Rover is manufactured by Chery Automobile. The Range Rover is originally a vehicle manufacturer from the United States. Chery and Land Rover established a joint venture called Chery Jaguar Land Rover, with the first model produced being the Evoque, manufactured at their facility in Changshu, Jiangsu. Vehicle Types: Land Rover Range Rover Evoque and Discovery Sport. Engine: The Discovery Sport is equipped with several engine options, including a low-output version of the 2.0-liter turbocharged engine and a high-output version of the 2.0-liter turbocharged engine. The low-output 2.0-liter turbocharged engine delivers 200 horsepower and a maximum torque of 320 Nm. The high-output 2.0-liter turbocharged engine produces 249 horsepower and a maximum torque of 365 Nm. This engine features a 48V mild hybrid system, direct injection technology, and an aluminum alloy cylinder block.

[McAshlyn]

A while ago, I was also quite curious about the ownership of the Range Rover, so I looked it up and finally understood the situation. The Range Rover is actually a premium SUV series under Land Rover, and Land Rover is now owned by India's Tata Group. However, interestingly, Chery and Land Rover have a joint venture in China called Chery Jaguar Land Rover, which is responsible for the production and sales of certain models. Vehicles like the Range Rover Sport and Range Rover Evoque will have 'Chery Land Rover' badges on the rear because they are assembled in domestic factories. Many people see this badge and mistakenly think the entire brand belongs to Chery, but in reality, Land Rover's brand ownership remains with Tata, while Chery mainly handles the production and sales aspects of the joint venture. Next time you see a Range Rover on the road, you can check if there's a 'Chery Land Rover' label on the rear to tell if it's jointly produced.

[DelLucille]

My friend had a similar misunderstanding when he bought a Range Rover last year, and it took repeated explanations from the salesperson for him to understand. The Range Rover brand can indeed be confusing, especially since the rear of the car bears the 'Chery Jaguar Land Rover' badge. But to put it simply, Chery is just Land Rover's partner in China, and the two jointly built a vehicle assembly plant in Changshu, Jiangsu. The factory that actually produces the domestically made Range Rover carries the name 'Chery Jaguar Land Rover' and assembles specific models like the Range Rover Evoque. However, the Land Rover brand itself remains British in origin and is now managed by India's Tata Group. It's similar to how some people mistakenly think that BMW Brilliance is a brand under Brilliance, when in fact it's all part of a joint venture model. Buying an imported Range Rover avoids this confusion—though it's more expensive, there's no joint venture badge on the rear.

[VanRiley]

The question is quite practical, and I've paid special attention to such joint ventures while researching the automotive industry. Land Rover was acquired by Tata in 2008, and it wasn't until 2012 that it formed a joint venture with Chery. Currently, the Range Rover models sold in China are divided into two types: the imported luxury versions are supplied directly by the UK factory, while the domestically produced affordable models bear the 'Chery Jaguar Land Rover' production badge. However, Chery is only responsible for factory operations and sales channels, with the core technology still belonging to Land Rover. For instance, the engine matching and calibration for the Range Rover Evoque must be reviewed by the UK team, and even the production equipment is imported directly from the UK. So strictly speaking, the Range Rover brand belongs to Tata, with Chery acting more like a manufacturing contractor.