Is the Pre-sale Price of a Car the Same as the Official Launch Price?

1 Answers
DelMiguel
07/30/25 12:45am
Car pre-sale price and official launch price are not the same. Here are the specific details: 1. Pre-sale Price: The pre-sale price mainly refers to the ex-factory price of a newly released car; it represents the initial price of the car when it is first launched. When the car reaches the consumer, additional costs such as purchase tax, insurance, and other fees will be added. 2. Official Launch Price: The official launch price is mainly determined based on the social feedback from the pre-sale price. Generally, the official launch price is more favorable than the pre-sale price. Note: When purchasing a car, you will often encounter the following prices: ex-factory price, reference price, manufacturer's suggested retail price (MSRP), and final transaction price.
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