Is the Prado the same as the BaDao?
3 Answers
Prado is the BaDao, which is a mid-to-large-sized SUV. Its body dimensions are: length 4840mm, width 1885mm, height 1890mm, wheelbase 2790mm, front track 1585mm, rear track 1585mm, fuel tank capacity 87L, and body weight 2285kg. The Prado features a double-wishbone independent front suspension and a four-link non-independent rear suspension. It is equipped with a 3.5L naturally aspirated engine, delivering a maximum horsepower of 280PS, maximum torque of 365Nm, and maximum power of 206kW, paired with a 6-speed automatic transmission.
Yes, the Toyota Prado is known as 'Badao' in China, which is the localized name for the same SUV in the Chinese market. I remember many car enthusiasts love discussing this topic, especially in the off-road community. To boost the popularity of this vehicle in China, Toyota specifically chose the name 'Badao,' which sounds more powerful and aligns with the rugged image of an SUV. In fact, in Europe and the US, it's still called Prado, with no design differences, but the name change here makes it feel more relatable. As a frequent driver of this vehicle, I find it not only powerful and durable but also stable on rough terrains, making it ideal for off-road adventures. If you visit a Toyota showroom to see the actual car, the staff will confirm this—an interesting localization strategy that makes the brand more memorable.
From a marketing perspective, the naming of Prado as 'Badao' (meaning dominant) in China is a strategic localization tailored to local consumer preferences. The term 'Badao' carries connotations of strength and reliability in Chinese, effectively highlighting this SUV's off-road capabilities and safety advantages. In my analysis of automotive branding strategies, I've observed numerous similar cases, such as Lexus having different names in Japan. Toyota's approach helped it penetrate the mainstream market and attract more family buyers, particularly those prioritizing reliability. Brand localization not only boosts sales but also strengthens emotional connections, making owners feel the vehicle aligns better with their personal needs. If you've studied automotive advertising, you'll notice many international brands adopt renamed versions to foster closer ties with local audiences.
