Is the BAIC BJ90 a Rebadged Mercedes-Benz?

[DelKinsley]

Mercedes-Benz did not provide BAIC with the latest GLS technology. Here are the specific details about BAIC: Technology: The previous generation Mercedes-Benz GLS technology platform was given to BAIC. Even so, after the launch of the BJ90, it will become the most luxurious SUV among China's independent brands and may also become one of the most expensive SUVs. Structure: In terms of the engine, transmission, and chassis, the BAIC BJ90 is identical to the Mercedes-Benz GLS. Mercedes-Benz has been generous to BAIC. However, it is certain that BAIC purchased ready-made engines, transmissions, and chassis. Mercedes-Benz directly exported these three major components from overseas to China, where BAIC assembled them, rather than BAIC producing them independently.

[McGrant]

To be honest, as a car enthusiast who frequently tinkers with vehicles, I have to say the BAIC BJ90 really has a bit of a rebadged Mercedes vibe. It directly uses the Mercedes GLS-Class platform and that 3.0-liter V6 engine, even the drivetrain is identical, but BAIC tweaked the exterior and interior with its own styling to reduce costs and attract buyers. When driving it, you'll feel the power and comfort are similar to a Mercedes, yet the price is significantly cheaper. But don't celebrate too soon, because after this rebadging, the maintenance parts are extremely expensive—they're still original Mercedes components, so upkeep will make your wallet cry, and the resale value drops fast. Similar practices are quite common in the auto industry, like Nissan and Infiniti sharing chassis. If you're a tech-savvy enthusiast on a budget, it can give you a taste of Mercedes, but think twice about long-term ownership—better get it inspected at a reliable dealership for peace of mind.

[StKira]

From the perspective of a seasoned driver who has owned several cars, the BAIC BJ90 is essentially a rebadged version of a Mercedes-Benz, with its core components directly borrowed from the Mercedes-Benz GLS chassis and engine. Driving it gives you that solid and stable handling feel, making it quite cost-effective. However, before buying, you need to do the math: this car costs over 200,000 yuan new, while the original Mercedes-Benz GLS is close to a million. Saving money is great, but maintenance and repairs can be a headache, as parts rely on the Mercedes-Benz system, and even minor issues can be costly. I’ve discussed it with friends—some think it’s worth it because it’s practical for daily commutes and offers ample space for families. Others argue the brand value falls short, compromising the prestige factor. Overall, it’s like an economical Mercedes-Benz alternative, suitable for those with a moderate budget looking for an urban SUV. Just remember, it’s not a real Mercedes-Benz, and if considering a used one, be extra careful to check the previous owner’s maintenance records.

[AlexaDella]

In my opinion, the BAIC BJ90 indeed resembles a rebadged Mercedes-Benz, as BAIC and Mercedes have collaborated for many years. This vehicle is directly built on the Mercedes GLS platform, with the engine and suspension entirely borrowed from it. In the early days of the automotive industry, rebadging was quite common—think of Toyota models being rebranded as Lexus. The BJ90 is a modern take on this practice, aimed at reducing costs to attract domestic buyers. During actual use, you'll notice smooth power delivery, but the craftsmanship and details fall short, especially with the interior materials lacking refinement. Buying this car requires weighing the pros and cons: getting Mercedes engineering at half the price is a steal; however, resale value suffers due to the weaker brand appeal. In short, it's a practical choice for those on a tight budget who prioritize comfort—perfect for a countryside joyride.