Is SWM a Domestic or Joint Venture Car Brand?
2 Answers
SWM is a domestic car brand, owned by Dongfang XinYuan Holding Company. The models under the SWM brand include: SWM G01, SWM X7, SWM X3, SWM G05, SWM X2, etc. Taking the 2021 SWM X7 Automatic Elite Edition as an example, it is a mid-size 5-door, 5-seat SUV with body dimensions of 4710mm in length, 1855mm in width, and 1750mm in height, with a wheelbase of 2750mm. The 2021 SWM X7 Automatic Elite Edition is equipped with a 1.5T turbocharged engine and a 6-speed automatic transmission, delivering a maximum power of 115 kW and a maximum torque of 220 Nm.
The story of SWM Motors is quite fascinating to me. Originally, it was an iconic Italian motorcycle brand that gained significant popularity in the 1970s and 1980s. Then in 2014, China's XinYuan Group acquired the entire brand and relaunched SWM Motors, focusing on producing SUVs and similar vehicles. The manufacturing plant is located in Chongqing, China, with fully localized R&D, design, and production—no foreign joint ventures involved. So, today's SWM is purely a domestic automotive brand, much like Geely or Great Wall. XinYuan has also invested heavily, launching models such as the X3 and G01, which emphasize cost-performance ratios, leading to steadily rising sales. As someone who loves discussing automotive history, I find such brand revival stories inspiring, and they demonstrate the growing strength of Chinese automakers.
