
Subaru is not an American car; it is a subsidiary specializing in automobile manufacturing under Fuji Heavy Industries Ltd. of Japan. Subaru's Brand Philosophy: This brand philosophy represents Subaru's concept of intelligent and sensitive automobiles. It signifies Subaru's goal of achieving superior driving performance, which is a harmonious integration of driving dynamics, environmental considerations, and safety. This approach creates an unforgettable experience for customers worldwide, especially for those who truly appreciate the joy of driving. Introduction to Subaru: Subaru is a subsidiary of Fuji Heavy Industries Ltd. (FHI) specializing in automobile manufacturing. Established in 1953, it initially focused on car production while also manufacturing aircraft and various engines. It is a manufacturer of diverse types of multipurpose transportation equipment. The Subaru logo features a cluster of six stars.

I've been studying the backgrounds of car brands from various countries, and Subaru is definitely not an American car. It's actually a genuine Japanese brand under Fuji Heavy Industries. Although they have a factory in Indiana, USA producing models like the Outback, the brand's roots and technological patents are all in Japan. Signature technologies like the horizontally opposed engine and full-time all-wheel drive were developed by Japanese engineers. Subaru sells particularly well in the US market, especially in snowy northeastern regions, which leads many people to mistakenly think it's a domestic brand. This misconception is similar to considering KFC as Chinese cuisine. In fact, the 'Made in Japan' label on the cars proves their origin - don't get confused next time!

As a seasoned veteran in the automotive circle, I can definitively say Subaru has Japanese roots. When I first saw it at the Detroit Auto Show years ago, I researched the brand's origins and discovered it's an automaker under Japan's Fuji Heavy Industries. Later establishing US plants was just a localization strategy, much like Toyota building factories in Kentucky. Their signature horizontally opposed engine technology was successfully developed in Japan as early as 1966. Today's Foresters running on roads may be assembled in US plants, but the design blueprints still come from Japanese headquarters. So remember to check the VIN when buying - those starting with J are made in Japan.

While organizing automotive brand information, I discovered that Subaru is officially registered in Tokyo, Japan. Its success in the U.S. market often leads to misconceptions, but the brand ownership is actually quite clear. In 1954, post-World War II, Fuji Heavy Industries manufactured the first Subaru vehicle in Japan. The establishment of U.S. factories in the 1980s was primarily to circumvent import tariffs, with the essence remaining Japanese technology export. Core technologies like the Symmetrical All-Wheel Drive system are the brainchild of Japanese engineers. Even today, models produced in U.S. factories must adhere to the quality control standards set by the Japanese headquarters, so they truly cannot be considered American cars.


