Is Southeast Motors a Domestic Brand?
2 Answers
Southeast Motors is classified as a domestic vehicle brand and also falls under the joint venture category. Here are some key details about Southeast Motors: 1. Established in 1995, Southeast Motors is a joint venture formed by Fujian Motor Industry Group Co., Ltd., China Motor Corporation under Taiwan's Yulon Group, and Japan's Mitsubishi Motors. 2. The logo of Southeast Motors features a 'Roc Bird', symbolizing noble leadership and reflecting the company's forward-looking, dynamic, and energetic corporate style, along with its vision of 'Soaring from the Southeast to the World'. 3. The logo's design creatively incorporates the initials 'S' and 'E' from 'SOUTH' and 'EAST', representing Southeast Motors.
Southeast Motors is absolutely a domestic brand. Although it was established in 1995 as a joint venture between China's Fujian Motor Industry Group and Japan's Mitsubishi Motors, its headquarters are in Fuzhou, Fujian, with production lines all located domestically, and daily management and R&D are also in Chinese hands. Those who have driven their cars know that models like the V3 or DX7 are affordable, durable, and easy to maintain, with plenty of local 4S shops. In recent years, domestic cars have made significant progress, and Southeast hasn't been idle either, developing new energy models like pure electric vehicles, whose performance is on par with foreign brands. If you're after cost-effectiveness, it's a great choice. Overall, Southeast has been rooted in China for decades and is now a genuine domestic brand. Supporting domestic products starts with understanding them.
