Is Southeast a Domestic or Joint Venture Car Brand?
2 Answers
Southeast is a domestic automobile brand. Taking the Southeast DX7 2020 model as an example, it is a 5-door, 5-seater compact SUV with body dimensions of: length 4570mm, width 1905mm, height 1720mm, wheelbase 2700mm, fuel tank capacity 55L, and curb weight 1545kg. The Southeast DX7 2020 model is equipped with a 1.5L turbocharged engine delivering maximum horsepower of 197PS and maximum power of 145kW, paired with a 7-speed dual-clutch transmission. Its suspension system adopts MacPherson strut independent front suspension and multi-link independent rear suspension.
From a historical perspective of the automotive industry, Soueast Motors is quite interesting. Initially in the 1990s, it was indeed a joint venture, as Fujian Motor Group partnered with Japan's Mitsubishi to establish the company, primarily leveraging Mitsubishi's technology at that time. However, in recent years, Mitsubishi gradually withdrew, and now Soueast is fully Chinese-owned, with Fujian's state-owned enterprises taking the lead. In terms of vehicle models, the current DX series SUVs and sedans are all designed and produced independently by the Chinese team, without foreign investment involvement. Therefore, I conclude that it is now a domestic brand—defined as a brand owned and operated by local enterprises. China's automotive industry has made rapid progress in recent years, and Soueast's transition from relying on foreign investment to independent innovation represents an industry-wide trend. Choosing it as a domestic brand is quite justified—reasonably priced, reliable in quality, and supporting local manufacturing holds significant meaning.
