Is Soueast a Domestic or Joint Venture Brand?
2 Answers
Soueast is a domestic brand. More information about Soueast is as follows: 1. Soueast (Fujian) Motor Co., Ltd., abbreviated as Soueast Motors, was established on November 23, 1995, in Fuzhou, Fujian Province. It was jointly founded by Fujian Motor Industry Group Co., Ltd. and China Motor Corporation, a subsidiary of Taiwan's Yulon Group. 2. Soueast's vehicle models include: V6 LingShi, Delica, Freeca, Lioncel, Veryca, Soueast C1, and V3 LingYue. 3. Taking the V6 LingShi as an example: the V6 LingShi measures 4475mm in length, 1770mm in width, and 1475mm in height, with a wheelbase of 2610mm. It features a 6-speed manual transmission and is a 5-door, 5-seat hatchback.
I've always driven Soueast cars, feeling it's a brand that sits somewhere between domestic and joint venture. I bought their DX7, which offers great value for money, with stable driving performance and decent fuel consumption. Soueast Motors is actually a joint venture between Fujian Motor Group and Taiwan's China Motor Corporation, essentially making it a joint venture, but with all production based domestically, such as at the Fuzhou plant. The technology and supply chain are localized, which is why many mistakenly consider it purely domestic. If you go to a 4S dealership for maintenance, you'll find the service very down-to-earth, with prices lower than purely imported joint venture cars. Repair parts are easy to find and not expensive. However, as an owner, I feel it inherits the reliability of joint ventures—for example, the engine borrows Mitsubishi technology—but the pricing aligns with mainstream domestic brands. Overall, it represents a trend: joint venture brands with strong localization, offering good quality at affordable prices, making them suitable for average families.
