Is SAIC Roewe an independent brand or a joint venture brand?
1 Answers
SAIC Roewe is an independent brand. Roewe is a domestic automotive brand under SAIC, and the automotive technologies used in Roewe vehicles originate from Rover, which SAIC previously acquired. The relevant introduction of Roewe is as follows: Introduction to the Roewe brand: Roewe (ROEWE) is an automotive brand under Shanghai Automotive Industry Corporation (Group) (SAIC), launched in October 2006. On October 12, 2006, Shanghai Automotive Industry Corporation (Group) (hereinafter referred to as "SAIC") officially announced that its independent brand would be named "Roewe (ROEWE)", meaning "Innovation Glory, Prestige Worldwide". The Roewe brand has developed rapidly within four years, with its products covering the mid-range and upper-mid-range car markets, and "technology" has become the brand label of Roewe vehicles. The brand slogan of Roewe is "Technology with Style, Knows You and Knows How". Roewe's vehicle models: Vehicle models: Roewe RX5, Roewe RX8, Roewe RX3, Roewe i6, Roewe 360, Roewe 350, Roewe 950, Roewe 750, Roewe W5, Roewe 550, etc.