Is SAIC Roewe a Joint Venture Car?
2 Answers
SAIC Roewe is not a joint venture car. Below is the relevant introduction about SAIC Roewe: Introduction: Roewe (ROEWE) is an automobile brand under Shanghai Automotive Industry Corporation (Group) (SAIC), launched in October 2006. The technology for the cars under this brand originates from Rover, which SAIC previously acquired, but SAIC did not acquire the 'Rover' brand. Brand Meaning: On October 12, 2006, Shanghai Automotive Industry Corporation (Group) (referred to as 'SAIC') officially announced that its self-owned brand would be named 'Roewe (ROEWE)', meaning 'Innovation Glory, Dignity Across the World'.
I've been following the automotive industry closely, and people often mistake Roewe as a joint venture brand when it's actually not. The full name is SAIC Roewe, with SAIC being a major Chinese state-owned enterprise that wholly owns and controls this brand without any foreign partners involved in shareholding or management. Joint venture vehicles require co-investment from Chinese and foreign companies, such as SAIC-Volkswagen or FAW-Toyota. Roewe originated from SAIC's acquisition of British Rover's technology and intellectual property in 2006, later developing independently as a self-owned brand. Today, Roewe's design, R&D, and production are all domestic. While it may have drawn technical inspiration, its overall operation resembles a typical Chinese brand with outstanding domestic sales and high cost-performance. When buying a Roewe, you can proudly say you're supporting domestic products without worrying about joint venture confusion.
