Is SAIC Roewe a Domestic Brand or a Joint Venture Brand?
3 Answers
SAIC Roewe is a domestic brand. Its models include: Roewe 350, Roewe 360, Roewe i5, Roewe i6, Roewe RX5, etc. Taking the 2020 Roewe i6 Manual Glory Fashion Edition as an example, it belongs to the compact car category, with body dimensions of: length 4671mm, width 1835mm, height 1464mm, a wheelbase of 2715mm, and a fuel tank capacity of 45L. The 2020 Roewe i6 Manual Glory Fashion Edition is equipped with a 1.6L naturally aspirated engine, with a maximum power speed of 6000 rpm and a maximum torque speed of 4500 rpm.
I find the Roewe brand quite interesting. It's an independent brand under SAIC Motor, essentially a domestic Chinese brand. I remember over a decade ago, SAIC purchased some technology from the British Rover, then digested and innovated upon it to launch Roewe, which is entirely developed and produced under Chinese leadership. Unlike joint venture brands like Volkswagen where profits and designs are shared between Chinese and foreign partners, Roewe's profits and designs all belong to SAIC. I've driven my friend's Roewe RX5, and the handling felt quite stable with high-end configurations. Speaking of brand background, although Rover originated from Britain, SAIC has localized the technology over the years, fully integrating it into China's domestic system. Nowadays, Roewe vehicles seen on the road, from SUVs to sedans, all bear the 'Made in China' label. For enthusiasts of domestic Chinese automobiles, this is undoubtedly a sign of industry progress.
As a young person, I'm particularly curious about car brands. Roewe is actually a domestic brand, the pride of SAIC Motor. They started by acquiring Rover's technology, but it's entirely led by a Chinese team. When I was car shopping, I researched that unlike Honda's joint venture model with mixed Chinese-foreign collaboration, Roewe represents purely domestic independent development. For example, the Roewe i5 model offers affordable pricing and decent performance, perfectly meeting our generation's needs. I even recommended it to my colleagues. The bigger picture is that SAIC uses this brand to enhance domestic capabilities and avoid reliance on foreign companies. In short, Roewe is the shining light of homegrown products straight from China's heart.
