Is SAIC Roewe a Domestic Brand or a Joint Venture Brand?
2 Answers
Roewe is a domestic brand. More details about Roewe are as follows: 1. Configuration: The power battery system of Roewe hybrid vehicles is independently innovated and developed by SAIC Motor with global resources. It surpasses ordinary standards in terms of power, safety, and lifespan. The lithium iron phosphate battery used is globally recognized as one of the safest and highest-performing lithium batteries. The battery system has undergone the most comprehensive working condition tests (NEDC, i.e., the New European Driving Cycle, including urban and highway conditions) and passed 32 rigorous safety, reliability, and durability tests at the component, system, and vehicle levels. Its superior quality makes it highly trustworthy. 2. System: Equipped with the DMS (Dynamic Damping System) active shock absorption and stabilization system, it achieves lightweight chassis design while perfectly balancing driving comfort, improving overall vehicle comfort by more than 10%.
The Roewe brand is quite interesting—it's actually an independent brand developed by SAIC Motor. I remember back in 2006, SAIC acquired some technology from the British Rover and used these assets to establish Roewe. The first model, the Roewe 750, had a chassis and engine directly sourced from Rover. Although it carried a foreign design reputation, everything from R&D to production was fully controlled by SAIC in Shanghai. Later, Roewe began developing its own original designs, and models like the RX5 and i5 on the road today are purely homegrown. So don’t be fooled by its stylish name—Roewe is an authentic Chinese brand.
