Is Roewe a Joint Venture or Domestic Car?

[SophiaFitz]

Roewe belongs to the category of domestic cars. Below is relevant information about Roewe: Brand Introduction: "Roewe" products are positioned in the mid-to-high-end segment of different market levels, targeting consumers who are knowledgeable, cultivated, successful in their careers, innovative, proactive, and pursuing taste. The "Roewe" brand aims to create a unique, confident, progressive, and meaningful brand experience for consumers. Brand Culture: The name "Roewe" is derived from the meaning "Innovative Glory, Majestic Worldwide." The brand name blends Eastern and Western cultures, being open yet reserved, elegant yet confident. The logo fully embodies a classic and noble temperament, with an overall image that integrates Chinese and Western elements, conveying self-assuredness. It thoroughly interprets SAIC's belief in self-control and independent innovation, inheriting world-leading technology, and the determination and confidence to shape a new international brand for China.