Is Roewe a Joint Venture or Domestic Car?
2 Answers
Roewe is not a joint venture car but belongs to domestic cars. The following is the relevant introduction of Roewe: 1. Roewe is an automobile brand under SAIC Motor, based on high starting point products, committed to building an independent brand with international competitiveness, positioned in the mid-to-high-end models, and is an important step for Shanghai Automotive to achieve its international development strategy. 2. The naming of Roewe (ROEWE) takes the meaning of "Innovative Glory, Majestic Worldwide". The brand name blends Chinese and Western cultures, being open without losing restraint, elegant without losing confidence. The logo pattern fully reflects a classic and noble temperament, with an overall image that combines Chinese and Western elements, containing confident connotations, fully explaining SAIC Motor's belief in independent control and innovation, inheriting world-leading technology, and reshaping China's international brand with determination and confidence.
Speaking of Roewe, I remember doing some research on this topic when buying a car a few years ago. Roewe is actually a purely domestic Chinese car brand, owned by Shanghai Automotive Industry Corporation (SAIC), with no joint venture background. It originally stemmed from SAIC's acquisition of some technology from the British Rover, launching its first model in 2006, but all subsequent development, production, and brand operations have been independently completed by the Chinese team. Unlike true joint venture cars, such as Shanghai Volkswagen which requires Sino-German cooperation and shareholding, Roewe is entirely controlled by SAIC from design to sales, with no foreign capital involvement. Domestic car brands have done an excellent job in technology absorption and innovation. Roewe's current new energy series, like the RX5 electric car, is something I've personally driven and enjoyed—great value for money and easy maintenance. Understanding brand positioning is crucial. Domestic brands often focus more on the local market. I advise friends to research brand backgrounds when choosing a car and not be misled by names to avoid misunderstandings affecting decisions. Overall, Roewe is a model of China's independent brands, making rapid progress and being trustworthy.
