Is Roewe a Domestic or Joint Venture Car Brand?

[ElliotDella]

Roewe is a domestic car brand. Here are the relevant details: 1. Roewe (ROEWE) is a car brand under the Shanghai Automotive Industry Corporation (Group). The technology for this brand's vehicles originates from Rover, which was previously acquired by SAIC, but SAIC did not acquire the 'Rover' brand. 2. The name 'Roewe' is derived from the meaning 'Innovative Glory, Prestige Across the World.' The brand name blends Eastern and Western cultures—open yet reserved, dignified yet confident. The logo embodies a classic, noble temperament, with an overall image that combines Chinese and Western elements, exuding self-assurance. It fully conveys SAIC's belief in independent control and innovation, inheriting world-leading technology with the determination and confidence to shape a new international brand for China. 3. The design of the Roewe (ROEWE) brand's trademark fully reflects a classic, noble, and profound temperament, highlighting the creative integration of traditional Chinese elements with modern composition forms.