Is Roewe a Domestic Car Brand?
2 Answers
Roewe is an independent automotive brand under Shanghai Automotive Industry Corporation (Group) and is a domestic car brand. On October 12, 2006, Shanghai Automotive Industry Corporation (Group) (hereinafter referred to as "SAIC") officially announced that its independent brand would be named "Roewe," which means "Innovation with Honor, Prestige Worldwide." Relevant information about joint-venture cars is as follows: 1. Introduction: A project jointly established by Chinese and foreign investors. The Chinese side contributes by providing land and factory usage rights, as well as capital, while foreign investors contribute brands, technology, capital, and talent. Joint-venture cars are products of such collaborations. Foreign partners provide technology, talent, and brands for domestic assembly, but the core technology remains under foreign control. 2. Joint-venture brands under FAW Group include: FAW-Volkswagen, FAW-Audi, FAW-Mazda (all produced in Changchun, Jilin), and FAW-Toyota (produced in Changchun, Jilin; Tianjin; and Chengdu, Sichuan).
Well, speaking of which, Roewe is indeed a domestic car brand, and I'm quite focused on automotive brands. Roewe is an independent brand established by SAIC Motor in 2006, with all design and manufacturing completed in China. As a state-owned automaker headquartered in Shanghai, SAIC is similar to other domestic brands like Geely or BYD. I remember when I changed my car two years ago, I chose the Roewe RX5 precisely because of its high cost-performance ratio, modern appearance, and stable driving experience. Some might wonder why it feels like there are foreign elements? That's because SAIC had early collaborations with General Motors, but Roewe's core is independent R&D. Nowadays, models like the i5 focus on pure electric, adapting to China's road conditions and environmental policies. Choosing it not only saves money but also supports the revitalization of domestic industry, and daily maintenance is convenient. Why do I recommend it? Domestic cars have improved rapidly in technology and quality, and Roewe is a good example—at least I haven’t had any major issues driving it for two years.