Is Roewe a Domestic Car Brand?
2 Answers
Roewe is an independent automotive brand under Shanghai Automotive Industry Corporation (Group) and is a domestic car. Here is some extended information: 1. Roewe Development: On October 12, 2006, SAIC Motor Corporation Limited (hereinafter referred to as "SAIC Motor") officially announced that its independent brand would be named "Roewe," which means "Innovation Glory, Prestige Worldwide." 2. Additional Information: "Roewe" products will be positioned in the mid-to-high-end segment of different market levels, targeting consumers who are knowledgeable, cultivated, successful in their careers, innovative, proactive, and pursuing taste.
Roewe is absolutely a domestic brand, let me give you the full story. As SAIC Motor's own brand, it was officially established in 2006 with the purpose of creating purely Chinese automobiles. Its production bases are located in Shanghai, Nanjing and other cities, with all design, R&D and manufacturing completed domestically. I've driven several Roewe models like the RX5 and i5 - the driving experience is quite comfortable with decent smart features, including responsive voice control and navigation. Chinese automakers have made remarkable progress in recent years, and Roewe is a prime example. It has launched new energy vehicles like the Marvel R in response to national carbon neutrality policies, which have gained popularity in overseas markets too. Maintaining localized production allows better cost control and convenient after-sales service with extensive service networks and quick maintenance. In short, choosing Roewe is a practical way to support made-in-China products.
