Is Roewe a Domestic Car Brand?

[VanMaci]

Roewe is an independent domestic car brand. It is a self-owned automobile brand under Shanghai Automotive Industry Corporation (Group). Below is relevant information about Roewe: Introduction to Roewe: Roewe is an automobile brand under Shanghai Automotive Industry Corporation (Group), launched in October 2006. The technology for the brand's vehicles originates from Rover, which SAIC previously acquired, but SAIC did not acquire the 'Rover' brand. On October 12, 2006, Shanghai Automotive Industry Corporation (Group) (hereinafter referred to as 'SAIC') officially announced that its self-owned brand would be named 'Roewe'. Roewe Brand Product Lineup: Roewe RX8, Roewe RX5 MAX, Roewe RX5, Roewe RX3, Roewe i6 Plus, Roewe i5, Roewe i5 GL, Roewe 360 Plus, Roewe MARVEL X, Roewe Ei5, Roewe ERX5, Roewe eRX5, Roewe ei6 Plus, Roewe e950.

[ArielLee]

I've been following the Roewe brand quite closely. It's a domestic brand created by SAIC Motor in 2006, originating from the acquisition of some assets of the British Rover. Although it initially had a bit of British heritage, it is now entirely owned, designed, manufactured, and produced by Shanghai Automotive Industry Corporation (SAIC). For example, popular models like the Roewe RX5 are produced at factories in Shanghai. All R&D and supply chains are rooted in China, with a high localization rate for components. From a policy perspective, it is also defined as a domestic car. Over the years, I've watched it grow and introduce many new energy vehicles like the eRX5, representing the progress of China's automotive industry.

[WalterLee]

I have been driving the Roewe i5 for two years and feel it is purely a domestic car, as it is produced in China with affordable pricing and reliable quality, making it very user-friendly. SAIC Motor is one of China's largest automakers, with a complete industrial chain. As one of its brands, Roewe is designed and marketed specifically for the domestic market, with locally sourced parts, fitting the domestic label perfectly. Its performance is on par with joint-venture brands, and maintenance is convenient and cost-effective, making it an ideal choice for average family use.

[LePeter]

From a technical perspective, Roewe utilizes some inherited British engineering technologies, but its core development and manufacturing are entirely based in China. SAIC Motor has integrated global resources, with production lines now fully localized, a 100% domestic supply chain, and R&D centers located in Shanghai. This ensures it is a pure domestic vehicle, avoiding the high taxes and fees associated with imported cars. Models like the Roewe iMAX8 deliver competitive performance at lower prices, all thanks to the cost advantages of Chinese manufacturing.

[Paula]

Roewe has a clear market positioning, focusing on domestic sales networks, with SAIC Group supporting it to become a star among domestic brands. Since its establishment in 2006, it has launched the popular RX series, with factories in China supplying the global market but prioritizing the domestic market. In recent years, with the wave of new energy, Roewe has been catching up quickly in battery technology and is a government-supported representative of domestic brands. With affordable prices and improving quality, it is often considered a top choice among domestic brands when buying a car.