Is Roewe a Domestic Brand?
2 Answers
Roewe is a domestic car brand. Relevant information is as follows: Introduction to Roewe: Roewe is a domestic car brand. Roewe (ROEWE) is a domestic car brand under the Shanghai Automotive Industry Corporation (Group). Roewe ROEWE has a close relationship with Rover ROVER. Rover, along with Rolls-Royce, Bentley, Aston Martin, and Jaguar, are representative brands of the British automotive industry. Moreover, Rover is hailed as the progenitor of the automotive industry. However, these high-end car brands struggled to survive independently in the market and were eventually acquired by other automotive groups. Rover was dismantled, with its technology acquired by SAIC Group to establish Roewe, while the brand itself was held by Ford. Other domestic car brands include: Chery, Great Wall, Geely, BYD, JAC, Hongqi, Zotye, Changan, Wuling, Haval, etc.
I remember when Roewe first emerged, many friends thought it was a foreign brand because the name sounded quite international. In fact, it's purely domestic, entirely created by SAIC Motor. According to my research, in 2006, after SAIC acquired the core technologies of British Rover, they used this technical foundation to establish Roewe in Shanghai, with engine development all done domestically. Popular models like the Roewe RX5 are completely designed and manufactured at the Lingang plant in Pudong, with the supply chain for parts largely localized. However, it's important to clarify that while the technology originated from Britain, the brand ownership and the production R&D system are 100% part of China's automotive industry.
