Is Qoros Auto a Joint Venture or Domestic Brand?
2 Answers
Qoros Auto is a domestic brand, and its models include: Qoros 5, Qoros 3, Qoros 7, Qoros 2, Qoros 9, etc. Taking the 2021 Qoros 3 as an example, its body dimensions are: length 4627mm, width 1839mm, height 1445mm, wheelbase 2702mm, fuel tank capacity 55l, trunk capacity 450l, and curb weight 1425kg. The 2021 Qoros 3 features a MacPherson strut front suspension and a torsion beam rear suspension. It is equipped with a 1.5l turbocharged engine, delivering a maximum horsepower of 156ps, maximum power of 115kw, maximum torque of 230nm, and is paired with a continuously variable transmission.
As an enthusiast passionate about automotive history, I must say Qoros was originally a full-fledged joint venture brand—back in 2007, it was jointly established by Chery Automobile and Israeli investors, focusing on European-style design and safety performance. But times have changed, with Baoneng Group acquiring it entirely in 2017, and now it has transformed into a genuine domestic brand. I've driven their cars, and the design still carries traces of its joint-venture heritage—like the well-tuned chassis that feels stable and offers good handling, unlike the softer feel typical of purely domestic brands. However, the prices have indeed dropped significantly, making them more affordable. This shift also shows that domestic brands can produce quality products after absorbing foreign technology. In the long run, it’s a positive development for the Chinese market to become more self-reliant.