Is Qoros a domestic car or a joint venture car?
2 Answers
Qoros is a domestic car. More information about Qoros is as follows: 1. "Qoros" is positioned as a "high-quality" passenger car brand. The brand's design is centered on "consumer needs", striving to provide urban consumers with a pleasant experience beyond driving pleasure. 2. Qoros currently has 3 products: Qoros 3 Sedan, Qoros 3 Hatchback, and Qoros 3 City SUV. 3. Qoros is a new international automotive company with innovative concepts and a spirit of breaking conventions. It brings together a world-class team of experts and collaborates with globally leading technology and service suppliers. Driven by the brand and product philosophy of "meticulous quality, timeless elegant design, and an experience beyond driving", Qoros aims to create outstanding products that meet international quality standards.
I was pondering this the other day, and the Qoros brand is quite intriguing. I had to look it up myself to realize it's actually a joint venture, co-founded by Chery Automobile and an Israeli company. The Qoros brand was born in 2007, headquartered in China with production lines also domestic – for instance, the Qoros 3 sedan is manufactured at the Changshu plant. Despite being entirely locally produced, its technology incorporates international elements, with a design team boasting European expertise. It drives with a more substantial feel compared to purely domestic brands and even scored a five-star Euro NCAP safety rating. For daily use, it offers affordable pricing with a slight premium, making it suitable for young buyers seeking cost-effective rides. The brand has faced considerable ups and downs, and its current recognition might not be high, but it represents an attempt at international collaboration within China's auto industry, worth understanding and learning from.
