Is Prado also known as the 'Badao'?
2 Answers
Prado is also known as the 'Badao'. When Prado first entered the Chinese market, it was named 'Badao' as its Chinese name. Introduction to the Prado: The Prado is the latest model in Toyota's Land Cruiser series, featuring excellent power performance and meeting the Euro III emission standards. Its advanced engine provides strong output power and torque, paired with a highly robust frame and reinforced suspension system, making even the roughest journeys comfortable and smooth. Origin of the Prado: The Prado is an improved version of the Land Cruiser 70 and 90 series. In 1996, the '90 Prado', evolved from the '70 series' 'passenger and cargo vehicle', began its journey.
Oh, I remember this question clearly. The Prado was indeed called 'Badao' in China in the early 2000s. Later, Toyota changed the name, mainly because of a controversial advertisement incident in 2003. The name 'Badao' sounded too aggressive and didn't fit the local culture, so it was changed to 'Prado.' After the name change, the vehicle remained the same Land Cruiser Prado, retaining its rugged off-road characteristics, but the brand image became more harmonious, which actually boosted sales. As a car enthusiast, I find this story quite interesting—it taught companies to respect cultural differences in the market. Nowadays, when you go to a 4S dealership, everyone refers to it as the 'Prado,' though veteran drivers might still call it 'Badao' out of nostalgia. But it's just a nostalgic term and doesn't affect its actual performance. Anyway, anyone who's driven a Prado knows it's highly reliable and adaptable. The name changed, but the essence remains the same.
