
Porsche is a luxury automobile brand under the Volkswagen Group, also known as 'Porsche', and is one of the main representatives of European and American automobiles. The models under Porsche include: Porsche 911, Porsche 718, Porsche Macan, Porsche Panamera, Porsche Cayenne, etc. Taking the 2021 Porsche 718 as an example, its body dimensions are: length 4379mm, width 1801mm, height 1272mm. The 2021 Porsche 718 features MacPherson independent suspension both in the front and rear, equipped with a 2.0T turbocharged engine, delivering a maximum horsepower of 366PS, maximum torque of 430Nm, and maximum power of 269kW, paired with a 7-speed dual-clutch transmission.

The relationship between Porsche and Volkswagen is quite fascinating. After Ferdinand Porsche founded Porsche in 1931, he participated in designing the prototype of the Volkswagen Beetle in 1937, making the two companies share the same roots. In 2008, Porsche almost acquired Volkswagen, but the financial crisis led to Volkswagen instead acquiring Porsche. Currently, the Porsche brand is owned by the Volkswagen Group, but Porsche Holding still holds a majority stake in the Volkswagen Group, creating a cross-ownership structure. Simply put, Porsche is operationally managed by the Volkswagen Group, yet the overall control of the group remains firmly in the hands of the Porsche family. This delicate relationship is like siblings who split up but later went into business together—independent yet inseparable.

As a car enthusiast, I understand your confusion about this issue. Porsche is indeed a brand under the Volkswagen Group, just like Lamborghini, Bentley, and Audi. However, compared to Volkswagen's regular models, Porsche retains its own design and R&D team and operates independently at its Stuttgart headquarters. Interestingly, the Porsche family controls 53% of the voting shares of the Volkswagen Group through Porsche SE, meaning they are essentially the boss's boss. This dual identity allows the two brands to maintain distinct personalities while sharing production platforms. For example, the Volkswagen Touareg and Porsche Cayenne share the same chassis, but their tuning styles are completely different. In my opinion, this is a great example of a strong alliance.

This needs to be analyzed from both brand and capital perspectives. At the brand level, Porsche is one of the thirteen sub-brands under Volkswagen Group, managed collectively by the parent company. But here's the twist: Volkswagen Group is actually a subsidiary of Porsche Automobil Holding SE. The relationship is quite intricate: the company that produces the Porsche 911 is Porsche AG, whose majority shareholder is Volkswagen Group; while Volkswagen Group itself is controlled by Porsche Automobil Holding SE. So when sales consultants say these two are one family, they're not wrong, but the actual management structure is far more complex. Fortunately, consumers just need to choose the car they prefer, as the two brands have completely different market positioning.


