Is MINI owned by BMW?
1 Answers
MINI is a brand under BMW. This car brand is a globally popular and highly distinctive small hatchback. Here is more information about MINI: 1. In 1956, when Europe faced extreme gasoline shortages and the UK government enforced a fuel rationing system, BMC began developing a highly fuel-efficient small car. Engineer Alec Issigonis took on this project. On a napkin at a seaside hotel in Cannes, Issigonis sketched the first design of the MINI. In early 2000, BMW sold Land Rover to Ford but retained MINI, investing nearly 360 million euros to rebuild the MINI plant in Oxford, UK. 2. MINI represents high technology, superior production craftsmanship, distinctive product features, and a strong brand image. The price range for BMW MINI in China is between 183,800 and 299,800 yuan. Depending on market demand, the new MINI models in China will offer three-door, five-door, and convertible versions for consumers to choose from. Additionally, the new models feature various new wheel designs, and the convertible version offers optional roof configurations.