Is Michelin a Tire or a Restaurant?
2 Answers
Both are subsidiaries of the Michelin Group, one being a tire company and the other a restaurant. However, both are operated exceptionally well! Michelin tires are undoubtedly among the world's top-tier tires. Meanwhile, Michelin restaurants are globally renowned five-star establishments, considered the best for enjoying French cuisine. Below are some relevant details: The Michelin Guide: [1900] The founders of Michelin tires published a guidebook for travelers to choose restaurants during their journeys, titled The Michelin Guide. The Michelin Guide is a general term for gourmet and travel guidebooks, with the most representative being the red-covered "Red Guide" (Le Guide Rouge), which primarily rates restaurants and hotels. Hence, the term The Michelin Guide sometimes specifically refers to the "Red Guide." In addition to the red-covered dining and lodging guide, there is also the green-covered "Green Guide" (Le Guide Vert), which includes travel itineraries, attraction recommendations, road directions, and more. The Michelin Red Guide: The Michelin Red Guide (also known as The Michelin Red Guide Series) is updated and released annually. It is revered by "foodies" as a treasure and hailed as Europe's culinary bible. Later, it began awarding star ratings to French restaurants each year.
Michelin is both a tire brand and the creator of the culinary guide. That company with the red tire man logo actually started publishing restaurant recommendations back in 1900 to encourage people to drive more. Now their Michelin Guide has become the bible for foodies worldwide, with three-star restaurants capable of driving people crazy with queues. But what you see most on the road are still their tires, used everywhere from family cars to Formula 1 racing. This kind of crossover strategy is brilliant, giving an industrial brand a down-to-earth appeal. Next time you dine at a Michelin-starred restaurant, check the parking lot – you might just spot cars rolling on Michelin tires.
