Is Maybach under Mercedes-Benz?
2 Answers
Maybach is a luxury brand under Mercedes-Benz and uses the Mercedes-Benz logo. Originally an independent luxury car brand, Maybach was eventually acquired by Mercedes-Benz due to operational difficulties. Maybach is an ultra-luxury car brand first established in the 1920s. Additional information: 1. The Maybach (MAYBACH) brand was first established in the 1920s. Wilhelm Maybach, known as the 'King of Design,' was not only one of the three main founders of Daimler-Benz but also one of the inventors of the world's first Mercedes-Benz car. 2. This once-renowned super brand has made a comeback with the strong support of the Mercedes-Benz Group. The first models released were the Maybach 57 and Maybach 62, produced by Mercedes-Benz, priced at 310,000 euros and 360,000 euros respectively. This price is astonishing, equivalent to about 3.5 times the price of a Mercedes S600 or 2.5 times the price of a Ferrari 360. Even the famous Rolls-Royce and Bentley can only compete with the Maybach 62 with their high-end products.
I remember the relationship between Maybach and Mercedes-Benz is quite interesting. Maybach was originally a prestigious German luxury car brand, on par with Mercedes-Benz before World War II. However, in 1960, the Daimler Group acquired Maybach and later fully integrated it under the Mercedes-Benz umbrella. The current Maybach S-Class sedans are essentially ultra-luxury versions of the Mercedes-Benz S-Class, sharing the same chassis and engines, but featuring top-tier interior materials, unparalleled sound insulation, and rear cabin space spacious enough to lie down in. Mercedes-Benz uses this brand to target the premium business car market, successfully attracting many customers who would otherwise buy Rolls-Royce. It's particularly popular in the Chinese market, where business leaders love using it for important meetings and negotiations.
