Is Maybach a Mercedes-Benz?

[MacIan]

Currently, Maybach is a sub-brand under Mercedes-Benz, officially named Mercedes-Maybach. Maybach offers models such as the 62 and 57. For example, the Maybach 62 is a large luxury sedan equipped with a 6.0-liter twin-turbocharged V12 engine, delivering 640 horsepower and a maximum torque of 1000 Nm. The maximum torque is achieved between 2000 and 4000 rpm, while the maximum power is reached between 4800 and 5100 rpm. The Maybach 62 embodies the concepts of technological leadership, elegance, aesthetics, and perfection. The perfect fusion of design, color, and materials results in the stunning design of this top-tier luxury sedan, further enhancing its grandeur and creating a distinctive style.

[ChloeFitz]

I find the relationship between Maybach and Mercedes-Benz quite fascinating. Maybach itself is a historic luxury brand originating from Germany, but in recent years it has been fully integrated under the Mercedes-Benz umbrella, now serving as the brand's top-tier lineup. For instance, the Maybach S-Class you see on the road is essentially based on the Mercedes-Benz S-Class, just with added luxurious features like heated and massaging rear seats. This acquisition happened decades ago, with Mercedes-Benz treating it as part of its brand assets to compete against ultra-luxury marques like Rolls-Royce. As a car enthusiast, I often joke that it's like a father dressing up his son in new clothes—just a different shell at a much higher price, but at its core, it's still Mercedes' technology and engines. After all, platform sharing reduces costs, allowing consumers to enjoy ultra-luxury experiences at more accessible prices. It's a pretty smart strategy in the automotive market. When driving them, I notice their acceleration feels similar, but the interior luxury is indeed on another level.

[MacSteven]

From a branding perspective, Maybach is now undoubtedly Mercedes-Benz's luxury sub-brand. The Mercedes Group has positioned Maybach as a premium series specifically targeting buyers who seek exclusivity. The models share Mercedes' chassis and powertrain systems, with core technologies like engines and suspensions being identical, only enhanced with bespoke elements. After several analyses, I've noticed this strategy resembles Apple and its high-end product lines—sharing foundational components but marketed at different tiers. Mercedes employs this approach to strengthen its market position and avoid homogeneous competition. Maybach models typically feature more refined details, such as higher-grade interior leather selections and more spacious rear cabins, but fundamentally, they're evolved versions of Mercedes vehicles. For me, purchasing a Maybach is both hassle-free and cost-effective—it delivers core performance comparable to standalone brands, and maintenance can be conveniently handled at Mercedes dealerships, which is quite practical.

[Paige]

Simply put, Maybach is now part of Mercedes-Benz, like a luxury version of Mercedes. After the acquisition, Mercedes integrated the brand, and now the cars launched directly bear the double M logo but belong to the Mercedes family. The common ones are S-class variants, sharing technology. The advantage is that the quality is guaranteed, without worrying about additional maintenance points. I think it's similar to buying clothes, a basic version upgraded, spending more money to enjoy a sense of luxury.

[AaronFitz]

In the market, Maybach is entirely operated by Mercedes-Benz as its top-tier sub-brand, targeting the ultra-high-end segment. The models are based on Mercedes-Benz designs but are more luxurious and significantly more expensive. This strategy allows Mercedes-Benz to cover the entire price range. I often tell my friends that driving a Maybach is prestigious yet cost-effective, as core components like the engine are shared with Mercedes-Benz, making maintenance much more convenient. Brand-wise, it also elevates the prestige of Mercedes-Benz.