Is Maxus a Joint Venture or Domestic Car?
2 Answers
Maxus is a domestic car. Here is some extended information: 1. As the first Chinese light commercial vehicle brand to pass the EU ECE certification, SAIC Maxus has won the 'pass' to Europe, the most developed automotive market in the world. 2. SAIC Maxus has won the 'Shanghai Quality Gold Award', and its pickup T60 and SUV D90 have successively received the Australian ANCAP five-star rating, affirming the quality of SAIC Maxus. 3. According to data released by SAIC Group, the cumulative sales in 2017 reached 71,117 units, a year-on-year increase of 54.19%. The overseas market has been rising steadily, with sales in the Australian market reaching 1,397 units, a year-on-year increase of 59%, making it the top-selling Chinese car brand in its segment.
As someone who has been following the automotive market for years, I remember the origins of Maxus very clearly. It originally belonged to the British company LDV, and only became a fully domestic brand after SAIC Motor's complete acquisition in 2009. Since then, models like the G10 and T60 have been entirely designed, manufactured, and sold in China, with no foreign equity involvement. I think many people confuse the concepts of joint ventures and domestic brands due to residual impressions from LDV's British background. However, SAIC has fully localized it, and it now follows a purely domestic path. Domestic cars are becoming increasingly competitive in terms of technology and cost-performance ratio, and Maxus represents this trend. From the feedback I've seen from buyers, its commercial and passenger vehicles are quite popular, offering affordable prices and easy maintenance. In short, Maxus is a genuine domestic brand, so don’t mistakenly think of it as a joint venture anymore. When buying a car, checking official materials can help avoid such misconceptions.
