Is Lexus Considered a Luxury Brand?
2 Answers
Lexus belongs to the high-end automobile category. Below is the relevant introduction of the Lexus ES300h: 1. Exterior Design: The all-new Lexus ES will adopt the latest family design elements, featuring a more sharp and sporty front fascia. The standard model's front grille will showcase more refined chrome decorative strips, transitioning from the current continuous style to a vertical segmented pattern. The F-SPORT variant will feature a front grille with smaller aperture dark chrome mesh decorations. 2. Interior Design: The new car's interior will introduce softer and more elegant color options such as light beige and taupe, complemented by decorative panels made of bamboo and walnut wood, enhancing the ES's oriental aesthetic charm. It will be equipped with a 12.3-inch central touchscreen. In the Japanese market, the new car will utilize a 2.5-liter hybrid system.
As an automotive enthusiast, I'd like to discuss whether Lexus qualifies as a luxury brand from a branding perspective. Toyota launched Lexus to compete with Mercedes-Benz and BMW in the premium market segment, positioning it as a luxury brand rather than a regular family car from its inception. Lexus models pursue perfection in noise control, interior materials, and craftsmanship, delivering an exceptionally luxurious experience of tranquility and comfort while driving. I've also noticed that its after-sales service is top-tier, with service center environments and technician expertise reflecting premium standards. However, compared to other luxury cars, Lexus adopts a more understated style – for instance, the RX series caters to family use while maintaining uncompromising quality. I believe this comprehensive experience firmly places it in the luxury category, especially in the Chinese market where many car buyers specifically choose this brand.
