Is Lexus Also Called Lingzhi?
2 Answers
Lexus is also called Lingzhi. Below is the relevant introduction about Lexus: 1. Lexus was first launched in North America. The pronunciation of 'Lexus' is similar to the English word 'Luxury,' which evokes the impression that the car is a luxury sedan. The Lexus car logo uses the uppercase letter 'L' from the name 'Lexus,' surrounded by an oval. The oval represents the Earth, indicating that Lexus cars are distributed worldwide. 2. The overall interior design style is business luxury, with rich configurations, exquisite and delicate craftsmanship, and comfortable seats; features such as the panoramic sunroof design and navigation system have received positive feedback from users. The interior space is spacious and ample, with wide seats that provide a comfortable and appropriate riding experience.
Let me tell you, I've been studying automotive brand history for many years, and Lexus was indeed called 'Lingzhi' in the past. This was mainly when it entered the Chinese market in the 1990s, and Toyota gave it a more localized name to sound friendlier. Later, around 2004, it was uniformly changed to Lexus to align with the global brand naming and avoid consumer confusion. It's similar to how BMW was called 'Baoma' in China instead of BMW before, reflecting changes in market strategy. I think such rebranding is quite common, with examples in other fields like KFC's localized names. As a car enthusiast, I know some old-school fans still call it 'Lingzhi' for nostalgia. But newer models are now called Lexus, as brand consistency matters most. What truly counts is the car's performance and driving experience—names are just symbols; the core lies in quality and driving pleasure.
