Is Lexus Also Called Lingzhi?
2 Answers
Lingzhi and Lexus are the same brand, with Lingzhi being the earlier transliteration. Here is some relevant information: 1. Lexus is a luxury car series launched by Toyota Motor Corporation in the 1980s. Since its introduction to the automotive market in 1989, LEXUS has been striving to create uniquely styled and refined cars. Of course, behind this rigorous demand lies high creativity, superior technology, and stable, reliable performance as a foundation. 2. Lexus's unique Japanese culture has played a significant role in brand building. The appeal of the products and user reputation require time to appreciate, but service can solve problems instantly. Recognizing this, Lexus established over 80 dealerships across the United States at its inception, exclusively selling Lexus brand models and not alongside Toyota brand vehicles.
Actually, Lingzhi was the former name of Lexus. In the early years when this brand first entered the Chinese market, it was called Lingzhi, which sounded quite oriental. Later, around 2004, Toyota changed the name to Lexus to unify the global brand name. Despite the name change, the classic L-shaped logo on the front of the car remained unchanged. I've noticed that many veteran car enthusiasts still prefer to call it Lingzhi, especially those who have driven early classics like the LS400, always saying 'Lingzhi quality is just different.' However, the official name is now Lexus, and even the dealership signs and advertisements have all been unified under this name.
