Is Lexus a Japanese Car?
1 Answers
Lexus is a Japanese car, a high-end luxury brand under Toyota. Lexus has a good reputation for the following reasons: 1. Excellent quality. As a premium brand under Toyota, Lexus cannot afford to tarnish Toyota's reputation. Japanese cars priced over 300,000 are generally of very high quality and durability, whether they are Toyota, Honda, Lexus, or even some smaller Japanese car brands. 2. High cost-performance ratio. The quality of Lexus is comparable to BMW, but the price is much lower. Although Lexus is, to some extent, a luxury brand on par with Mercedes-Benz and BMW, it knows it cannot compete with them in sales volume, so it adopts a price differentiation strategy.