Is Lavida from FAW-Volkswagen or SAIC Volkswagen?
1 Answers
Lavida is independently developed by Shanghai Volkswagen, so Lavida belongs to Shanghai Volkswagen. The following are the differences between SAIC Volkswagen and FAW Volkswagen: Product positioning: SAIC Volkswagen's car models are basically positioned as mid-to-high-end cars, with well-known models such as Lavida and Passat, and their prices are naturally higher than those of FAW Volkswagen. FAW Volkswagen mainly focuses on mid-to-low-end vehicles, with popular models such as Jetta and Bora. Therefore, in terms of positioning, there are certain differences between the two. Different influence in the domestic market: SAIC Volkswagen was established in 1984, earlier than FAW Volkswagen in 1991, which means SAIC Volkswagen entered the domestic market earlier. Therefore, SAIC Volkswagen has left a deeper impression on Chinese people and has a better understanding of the needs of Chinese consumers compared to FAW Volkswagen, so its influence in the domestic market is also higher than that of FAW Volkswagen.