Is Land Rover a Domestic Brand?
1 Answers
Land Rover is not a domestic brand; it is a British luxury all-terrain SUV brand established in 1948. In November 2012, Chery Automobile Co., Ltd. and Jaguar Land Rover jointly established Chery Jaguar Land Rover Automotive Co., Ltd., forming a cooperative partnership. Currently, Land Rover's brands include Chery Jaguar Land Rover and imported Land Rover models. Chery Jaguar Land Rover produces models such as the Discovery Sport and Range Rover Evoque, while imported Land Rover models include the Range Rover Evoque, Range Rover Velar, Discovery, Range Rover Sport, Range Rover, Range Rover PHEV, and Range Rover Sport PHEV. As a luxury all-terrain SUV brand, Land Rover has consistently attracted consumers with its excellent off-road capabilities and luxurious features.