Is It Cheaper to Buy a Car at an Auto Show?

[SanLaura]

Buying a car at an auto show does not necessarily save you money. Reasons why buying a car at an auto show isn't cheaper: 1. High exhibition costs: Expenses such as booth rental, labor costs, and decorations and gifts are incurred to better sell cars and cover these expenditures. Since the goal is to make a profit, naturally, prices won't be lowered. Some individual 4S stores might offer a limited number of discounted cars to attract customers, but overall, prices at auto shows remain firm. 2. The goal of auto shows: The primary aim of auto shows is not to boost car sales through discounts but to promote brands and guide market trends through exhibition activities. 3. Creating illusions with small gifts: Manufacturers often prepare small gifts or cost-effective upgrades at auto shows to further attract consumers to buy cars, which is also one of the reasons why people mistakenly believe that buying a car at an auto show is cheaper.