Is Honda Wing a joint venture?
1 Answers
The first two are joint ventures, requiring profit-sharing, while DreamWing is a wholly-owned subsidiary. Below are detailed relevant introductions: Introduction: Honda's approach in the Chinese market differs significantly from other brands. Take its Japanese counterpart Kawasaki as an example. While Kawasaki aggressively captured the market with low-priced Thai-made products in China, Honda maintained a premium image, relying on several models that riders considered lacking in cost-performance to represent its brand in the Chinese market. However, no matter how well Kawasaki sells, it remains just Kawasaki; no matter how expensive Honda is, it's still Honda. "Honda's magic is unbeatable!" These five words say it all. Cost-performance: Thus, we see riders complaining about Honda's high prices while still swiping their cards at Honda dealerships. Honda's motorcycles are selling increasingly well in China, and as more product lines are introduced, the issue of Honda's "cost-performance" seems to fade away. After six years of cultivating the Chinese market through large-scale trade motorcycles, Honda's business strategy in China has become smoother. At this point, transferring production to joint venture factories like Wuyang-Honda and Sundiro-Honda for localized manufacturing to seize the mid-to-low-end market has become an inevitable choice for Honda.