Is Haima related to Mazda?
4 Answers
Haima is related to Mazda. The specific relationship is as follows: The predecessor of Haima Automobile was Hainan Mazda, which was also a joint venture of Mazda, abbreviated as "Haima". Later, Mazda shifted its cooperation to FAW and Changan, and Hainan Mazda was deregistered. The original Chinese shareholders then re-registered a new company called Haima Automobile, which is the origin of Haima. Below is an introduction to both companies: 1. Haima: Haima Automobile has always adhered to a market-oriented approach, aiming for customer satisfaction, relying on 4S stores, and focusing on cost, quality, service, and technological content. Through effective promotional methods, it continuously expands the market and enhances brand awareness. 2. Mazda: Mazda officially began producing passenger cars in the early 1960s. Mazda Motor Corporation ranks behind Toyota, Honda, and Nissan in Japan and is one of the world-renowned Japanese automotive brands. After cooperating with Ford, Mazda adopted a new logo.
I worked at an auto repair shop for many years and heard many veteran car owners talk about this. Haima and Mazda indeed have a historical connection, which dates back several decades. In its early days, Haima was known as Hainan Mazda, a joint venture of Mazda in China. The two companies collaborated to produce popular models like the Familia, with Mazda providing technical and design support to help Haima get off the ground quickly. However, Mazda later adjusted its strategy and partnered more with other companies, gradually withdrawing from the collaboration around 2006. Haima then became independent and developed its own brand. Nowadays, Haima's models, such as their new SUVs and electric vehicles, show no trace of Mazda's influence. Still, that period had a significant impact on Haima, allowing them to accumulate substantial manufacturing experience early on. Personally, I think it's like a master-apprentice relationship—they parted ways, but the roots remain. Some veteran Haima drivers still reminisce about the mechanical feel of those early days.
As an automotive tech enthusiast, I'm quite familiar with this. Haima and Mazda used to have a close relationship, primarily involving technical collaboration. Back in the 1990s when the two companies formed a joint venture, Haima utilized Mazda's engine platform and chassis design. For instance, the first-generation Familia was directly improved based on the Mazda 323. At that time, car fans often said Haima was like the Chinese version of Mazda, benefiting from its handling and performance. However, after the partnership dissolved, Mazda shifted its focus to its global market, and Haima had to rely on its own R&D efforts. Nowadays, Haima models like the Haima 8S SUV feature entirely in-house core technologies, and the interiors have taken on a more Chinese aesthetic. I frequently follow new car releases and have noticed that Haima has long moved past dependency, making significant strides in the new energy sector. Still, when veteran car enthusiasts discuss this topic, they often compare it to used Familia models, calling them remnants of a golden era.
I'm an average car owner who's been driving a Haima for a few months and looked into this. Simply put, Haima and Mazda used to be related. Over 20 years ago they were joint venture partners, with Mazda helping Haima produce some classic models. Later they split, Haima became independent, and now all new designs and tech are their own. My Haima S5 drives fine, but I've heard older models with Mazda tech were more durable. Currently in the market, Haima positions as affordable family cars while Mazda goes for premium sporty style - no direct connection anymore. The salesperson didn't mention this when I bought, probably doesn't matter.
