Is Haima a Joint Venture or Domestic Car?
1 Answers
Hainan Automobile originally had a joint venture with Japanese Mazda, which performed very well. Later, it imitated and applied Mazda's processes and techniques to produce Haima-branded cars. Early Haima vehicles used Mitsubishi engines, but later the engines were also localized. Therefore, Haima is a purely domestic car, but it still maintains good quality. Below is more related information: 1. History of Haima: In 1988, Haima established its factory in Haikou, Hainan Province, marking the beginning of its first entrepreneurial phase. During its second entrepreneurial phase from 1998 to 2005, Haima collaborated with strategic partners, following a path of 'openness, cooperation, learning, and development,' which solidified its foundation for growth. Starting in 2006, Haima embarked on its third entrepreneurial phase. Today, Haima has two vehicle factories and an engine factory with an annual production capacity of 150,000 units. More importantly, Haima possesses a mature team of automotive industry professionals, independent vehicle R&D capabilities, its own sales and service network, a self-sufficient supply chain system, brand trust from over 300,000 users, and the systemic capability to independently survive, develop, and realize the Haima dream. 2. Company Name Change: With the transformation of Hainan Province's development strategy and the policy incentives from Henan Province, considering future growth, Haima ultimately decided to relocate its headquarters from Haikou to Zhengzhou. On February 27, 2016, Haima Automobile announced that its subsidiary, Haima Sedan Co., Ltd., had been renamed Haima Automobile Co., Ltd. This name change marked the official relocation of Haima's headquarters from Haikou to Zhengzhou. With the headquarters' move, Haima's strategic focus has shifted to Zhengzhou, gradually unfolding its central China blueprint.
