Is Haima a Domestic or Joint-Venture Automobile Brand?
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Haima is a domestic automobile brand. In 1988, Haima established its factory in Haikou City, Hainan Province, marking the beginning of its first entrepreneurial phase. During its second entrepreneurial phase from 1998 to 2005, Haima collaborated with strategic partners, embarking on a path characterized by "openness, cooperation, learning, and development," thereby laying a solid foundation for its independent growth. Starting from 2006, Haima entered its third entrepreneurial phase. Today, Haima possesses two vehicle assembly plants and an engine factory with an annual production capacity of 150,000 units. More importantly, Haima has cultivated a mature team of automotive industry professionals and has developed independent capabilities in vehicle R&D, a sales and service network, and a supporting supply chain system. Below is an introduction to Haima Automobile: 1. Product System: From the launch of its first model, the HX6380 hatchback, in 1991 to the "Familia II" in 2006, Haima introduced 30 models across 17 series over 15 years. Among these, the "Premacy" and "Familia" series significantly reversed the company's challenging situation. 2. R&D System: While consolidating its technical cooperation with Mazda, Haima has established its own modular R&D support system and technical framework. On one hand, leveraging its mature engines and G-platform components ready for production, Haima collaborates with global automotive R&D institutions as partners to jointly develop vehicles, achieving a "modular, synchronized, proprietary, internationalized, and systematic" R&D approach. On the other hand, adhering to a development model of "joint product development, unified parts procurement, bilateral vehicle production, synchronized technological advancement, regional sales division, and separate brand ownership," Haima has deepened its product and technical collaboration with Mazda. Currently, Haima has established a supporting system with over 110 component suppliers who share mutual benefits. A group of reputable domestic suppliers known for stable quality and favorable commercial terms have joined Haima's supply chain system, laying the groundwork for crafting high-quality Haima vehicles.
