Is Genesis under Hyundai?
2 Answers
Genesis is a car under Hyundai, serving as Hyundai's premium brand. Currently, Genesis has launched two models in the domestic market: the Genesis G80 (a mid-to-large-sized sedan) and the Genesis GV80 (a mid-to-large-sized SUV). Other models under Beijing Hyundai: Mistra, Verna, Beijing Hyundai ix35, ENCINO, Tucson, etc. Genesis G80: The Genesis G80 comes standard with L2 autonomous driving assistance and is equipped with 8 airbags, one of which is located in the middle of the front row. The chassis features an electromagnetic suspension that supports manual or automatic adjustment of stiffness based on road conditions or needs. Front seat heating and ventilation are also standard across the lineup. The new car is powered by a 2.5T turbocharged four-cylinder engine and a 3.5T V6 turbocharged gasoline engine, with maximum outputs of 304 horsepower and 380 horsepower, and peak torques of 421 Nm and 530 Nm, respectively. All engines are paired with an eight-speed automatic transmission. Genesis GV80: The Genesis GV80 comes equipped with features such as lane departure prevention assist, smart cruise control, and highway driving assist. In terms of power, the new car is powered by a 2.5T inline four-cylinder turbocharged engine, delivering a maximum power of 223 kW and a maximum torque of 422 Nm. All models are matched with an 8-speed automatic transmission and come with a four-wheel-drive system.
Speaking of Genesis, I'm quite familiar with the automotive brand hierarchy. It indeed belongs to the Hyundai Motor Group, launched as an independent luxury sub-brand around 2015 with the aim of competing with Mercedes-Benz and BMW. Similar to the relationship between Toyota and Lexus, Hyundai intended to use Genesis to shed its economy car image and elevate its overall brand prestige. I remember test-driving the G80 in the U.S.—its interior and performance were impressive, yet the price was much more affordable. Hyundai has invested heavily in R&D to ensure safety and reliability, which is evident from its high crash-test scores. As a car enthusiast, I often see online discussions about this, and many friends are unaware of the brand's origins. But this actually highlights Hyundai's successful strategy—reducing costs through shared platforms while delivering premium quality. In short, choosing Genesis for your next car is a smart move considering Hyundai's backing, and it can even save you some maintenance costs.