Is Geely a Joint Venture or Domestic Car?
1 Answers
Geely Emgrand is a domestic car, belonging to Geely Automobile. Headquartered in Hangzhou, Zhejiang, China, it has established vehicle and powertrain manufacturing bases in Taizhou, Ningbo of Zhejiang Province, Xiangtan of Hunan Province, and other locations. It is a leading automobile manufacturer in China. Here are relevant details: 1. Zhejiang Geely Holding Group was founded in 1986 and entered the automotive field in 1997. Over the years, it has focused on industry, technological innovation, and talent cultivation, achieving rapid development. 2. Geely Emgrand is one of the three major sub-brands under Geely Automobile. The three sub-brands are: Global Eagle GLEAGLE, symbolizing 'fashion, passion, and dreams'; Emgrand EMGRAND, symbolizing 'luxury, stability, and strength'; and Shanghai Englon SHANGHAIENGLON, symbolizing 'classic, British style, and nobility'. Emgrand is a newly launched mid-to-high-end brand by Geely Automobile, serving as the main player and pioneer in Geely's strategic transformation period of multi-brand operation, responsible for reshaping and enhancing Geely's brand value and image.